Strategic Public Relations by Kim Harrison

Strategic Public Relations

Kim Harrison
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Details

  • ISBN
    9781420256383 / 1420256386
  • Title Strategic Public Relations
  • Author Kim Harrison
  • Category Public Relations
  • Format
    Paperback
  • Year 2010
  • Pages 850
  • Publisher
    Macmillan Education Australia
  • Imprint Macmillan Education Australia
  • Dimensions 190mm x 250mm x 45mm

Annotation

Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategie to achieve pear PR performance, and fast track their career.

Publisher Description

Good communication is essential to the successful organisation - that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peer PR performance, and fast-track their career. Strategic Public Relations combines the author's extensive experience in the PR frontline with thousands of hours of international research to create an authoritative reference. It is written for people who wish to gain a better understanding of the application and benefits of a strategic approach to organisational communication and is based on current business and management practice.

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Strategic Public Relations

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