- ISBN 9781420256383 / 1420256386
- Title Strategic Public Relations
- Author Kim Harrison
- Category Public Relations
- Format Paperback
- Year 2010
- Pages 850
- Publisher Macmillan Education Australia
- Imprint Macmillan Education Australia
- Dimensions 190mm x 245mm x 45mm
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategie to achieve pear PR performance, and fast track their career.
Good communication is essential to the successful organisation - that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peer PR performance, and fast-track their career. Strategic Public Relations combines the author's extensive experience in the PR frontline with thousands of hours of international research to create an authoritative reference. It is written for people who wish to gain a better understanding of the application and benefits of a strategic approach to organisational communication and is based on current business and management practice.